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Sport Marketing by AJK Sport Marketing

In the last 50 years marketing has developed dramatically in every segment of our lives, including sport. Everybody watches sport events; as in the Unites States the most popular are football, baseball and basketball in Europe everybody watches soccer, handball and water polo.

Most of the companies make mistake in believing that marketing is the same as advertising. This is not true. Advertisement s are a part of marketing but not everything.

Sport marketing is connecting the product (the athlete), the merchandise (sport collectables with athletes name/ team logo), the service (sport events, games) and the promotion (communication to sponsors an audience; PR and sponsorship). We know this!

Sport marketing is based is on these four elements and if we take one out the chain will break.

Sport Marketing History

Sport marketing history started with the advent of the first MLB game ever televised on August 26, 1939 and as a result made Babe Ruth the first million dollar athlete in the history of professional sports.

Sport marketing starts with sponsorship of golf and tennis like WCT Tennis Events or PGA Tour Golf.

The marketing was always present in sport but it is started to expand when xig company managers see the chance to touch more people with their product or service by placing advertisement on the side of the field or on the uniform even buy few seconds of advertisement time on TV between game breaks. Since then marketing directors set budget for sport related expenses such as advertisement or sponsorship.

We treat you as family

AJK sport marketing firm is an award-winning team that has more than 15 years of combined sport marketing experience.

We are experts on our field. As an international sport marketing agency we have offices in the US and in Europe. 

We have worked with hundreds of clients, including sport teams, individual athletes and non-profit groups.

We treat you as part of our family.

AJK sport marketing firm has the biggest and the best of sport marketing professionals and it would be our honor to serve you.